The Identity & audience Infrastructure That Turns Fragmented Data Into Addressable Reach
Privacy-first identity resolution and audience capabilities that connect fragmented identifiers and enable precise activation across 150+ countries. Built to enhance your systems, not replace them.
Global coverage
Unmatched density
Predictably fresh
Compliant by design
Real-world mobility, turned into segmentation you can act on.
Three ways to put real-world behavior to work — from the foundational signal to ready-to-activate audiences. Use one, or use them together.
Mobility Data — the foundational layer
Real-world location, visits and home signal at scale, with the lineage and freshness your models need.
The ground truth under everything: observed real-world movement at global scale, not modeled assumptions. A clean signal with clear lineage your own audiences and models can build on.
- Observed across 150+ countries, consistent in every market
- First-party SDK sourcing, with clear lineage behind every signal
- Refreshed on a predictable cadence, so behavior stays current
- Privacy-first by construction, not bolted on
Audiences — the segmentation layer
Ready-to-activate segments — proven audiences off the shelf, or built to your exact requirements.
Audiences grounded in real-world behavior, not modeled guesswork. Built from places visited, areas lived and worked, and the interests behavior reveals, off the shelf or custom to your brief.
- Built on real-world visits, not demographic guesswork
- Three ways to build: places visited, home and work areas, and behavioral interests.
- Ready to activate across the platforms you already run
- Sized to spend and optimize, not just to sample
Identity Resolution — the connective layer
Linking and enriching identity across MAID, IP and HEM, so a fragmented signal doesn't just connect, it reveals the behavior behind it.
On its own, an identifier is just a key. We connect MAID, IP and HEM and enrich them with real-world behavior, so a fragmented signal becomes an audience you can recognize, reach and act on.
- Every association reflects observed behavior
- MAID, IP and HEM resolved through deterministic matching
- Segments drop into your DSP, DMP or CDP
- Reach the same person across every screen
The bridge is the difference.
Anyone can hold mobility, a MAID, an IP or a hashed email. The value is in the layer that links and enriches them — turning a fragmented signal into a customer you can read, not just reach.
Incremental Value, Not Replacement.
Works alongside your existing infrastructure. No wholesale changes — start with one use case, expand as results justify it.
Actual data.
Volume is table stakes. Freshness, confidence and provenance are what differenciate.
1.6B
Unique MAIDs
observed globally
~660M
Unique hashed e-mails
SHA1, SHA256, MD5
~12.6B
MAID → HEM
association
150+
Countries
with country-level depth
Volume is table stakes. Most vendors hide depth and freshness in a global average — we don’t.
In their words
