Diagram showing interconnected circles labeled Supply-Side Platforms, Marketplaces, and Demand-Side Platforms.
Why Dymos

The Value of Integrating

One integration puts a global, privacy-first audience layer in front of your advertisers,

Flexible taxonomy

A clear taxonomy of 400+ segments, from broad categories to custom builds, so you can offer buyers exactly what they ask for.

Tags of various industries such as Food Supply, Museums, Supermarkets, Sports, and Retail in white and red boxes.

Relevant across categories

A broad taxonomy that maps to the verticals that matter to your buyers, without forcing a one-size-fits-all structure.

Categories of consumers: Automotive (SUV buyers, EV interest), Travel (Frequent flyers, Family vacationers), Retail, Dining.

Focus on signal processing

We work with pseudonymous signals, not personal profiles. Our proprietary algorithm processes more than 1 billion location signals observed globally per day to create unique audiences.

Graphical visualization on a white background showing red dots scattered across concentric circles, overlaid with a light red radar sweep sector. The image illustrates the concept of processing pseudonymous location signals.

Regularly refreshed

Segments refreshed on a weekly cadence, so the audiences your buyers activate reflect current behavior, not last year’s snapshot.

Red dots connected by curved lines forming a spiral pattern

Global Coverage, Consistent Quality

The same audience quality across 20+ countries in North America, Europe and APAC, from one integration instead of a patchwork of regional vendors.

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Unmatched density

First-party SDK sourcing at high observation density, with clear lineage and granular enough to model on.

20+

Countries where audiences are activatable, across North America, Europe and APAC

400+

Segments in the taxonomy, from broad categories to custom builds

8,600+

Brands covered

Become a partner

How platforms and brands benefit

Why partner

For platforms (DSPs, SSPs and curation)

  • Add unique, ID-based segments to your targeting, built on where audiences live, work and visit.
  • When advertisers need scale, offer broad geographic segments built on real visits.
  • For SSP deal curation, add pre-bid enrichment on high-quality inventory for advertisers and agencies.
  • Competitive CPMs that give your buyers strong value while protecting your margins.

How partnering works

Partnering is one integration, not a project. Three steps:

1

Define scope

Which identifiers, which market, which segments

2

Integrate

A single technical integration, with no pipeline to build on your side, and a taxonomy flexible enough to fit your platform.

3

Activate

Your buyers target Dymos audiences directly, and you open a new revenue line from segments they already want.

Where you can access our audiences

Volume is table stakes. Freshness, coverage and lineage are what differentiate. Most vendors hide that depth inside a global average. We don’t.

The Trade Desk (DSP)

The largest independent DSP. Our segments are available for brands and agencies to activate directly from their seat, with custom segments and pricing on request.

OpenX (SSP)

A premium independent SSP. Our segments can be selected into curated deals within OpenX, for best-in-class curation with pre-bid enrichment on high-quality inventory.

Eyeota (audience data marketplace)

A global audience data marketplace. Through Eyeota, our segments are available across a wide network of DSPs, SSPs, retail and social platforms from a single integration.

Independent walled garden

Coming soon.

Ready to turn real-world movement  into addressable segmentation?

Real-world evidence
Identity-resolved
Activation-ready

Already trusted by 200+ of the world’s leading enterprise customers across the advertising ecostsem

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